Cookies are small text sent by your web browser to a website you visit. A cookie file is stored in your web browser. Cookies allow our websites or a third party, such as Google Analytics and Maps, to recognise you and make your browsing experience simpler, easier, and more personal.

Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your computer or mobile device when you go offline, while session cookies are deleted when you close your web browser.

When you use and access our websites, we may place cookies in your web browser.

We use various cookies for the following purposes:

• To enable certain functions of our websites
• To distinguish unique users
• To remember the number and time of previous visits
• To remember traffic source information
• To determine the start and end of a session
• To remember the preference you indicate on our website, for example, your chosen language and browsing font size

We use both sessions and persistent cookies.

We understand that patients and their families may wish to take photographs or video themselves while in hospital on special occasions. The hospital welcomes and accommodates these requests but must also consider the needs and feelings of other patients, staff and visitors within the hospital or clinic area. Therefore, patients and visitors must follow the below guideline when taking pictures or videos within the hospital’s premises:

• Take images only of your family and friends. Be aware of other patients, visitors or staff who may appear in the background
• Staff must be asked for permission to be recorded, and their wishes for the use must be respected.
• If any pictures or videos are published or shared, images of other patients, visitors, or staff must not be included in those pictures.
• The hospital is a private premise, and aerial photography is not permitted. The hospital reserves the right to report any unauthorised filming to the police if it is found.

By providing your Personal Data to us, you consent to this privacy policy and the collection, use, access, transfer, storage and processing of your personal information as described in this Policy.

We request information from different parts of our website and during your patient journey that may be used to personally identify you, including but not limited to:

• Your personal information, such as your name, gender, date of birth and passport or other personal identifier;
• Your contact information and your emergency contact person’s contact information, such as telephone numbers, mailing address, email address, mobile number and facsimile number;
• Your credit or debit card information and billing information, including name of cardholder, card number, billing address and expiry date;
• Your business information, such as company name, business title and associated contact information;
• Your insurance information, such as your policy number and package coverage;
• Your responses to marketing information, surveys, or other marketing contests were conducted by us or on our behalf.

Certain personal data are mandatory, and failing to provide those data correctly may affect the delivery of certain services.

We may use your personal data for one or more of the following purposes:

• To process and administer your admission, appointment and/or other medical services with or through us
• For your use of the online services available on our website
• For marketing, promotional and customer relationship management purposes, such as sending you our hospital updates and offers
• For identification or verification purposes in connection with any of the services or products that may be supplied to you
• To contact you regarding your enquiries
• For joining our ME health club
• To disclose to a third party to comply with any law, legal requirements, orders, directions or requests from any court, authority or government body of any jurisdiction, which may be within or outside of Hong Kong
• To facilitate the payment for products and services provided by us or our subsidiaries including verification of credit card details with ours and the relevant banks’ database
• To contact you asking for feedback about your experience with us and
• To evaluate, plan and improve the services we provide

Aggregated information, such as the browsing duration or frequently visited pages, will be collected for our business planning and website improvement. However, this information will not be able to identify any individual user.